UNM tries to lure new students

-A A +A

ALBUQUERQUE (AP) — The University of New Mexico is launching a major marketing campaign in hopes of attracting more students.
The university hired marketing company 160over90 in September to launch a four-year, $1.98 million makeover. An original $500,000 was set aside for the project in May and university officials voted to designate $1 million of the Regents Endowment Fund for the final three years of the plan.
“I hear a lot that we’re the best kept secret in higher education,” UNM President Bob Frank said. “This effort is really intended to make us not a secret anymore. To do that, we have to tell our story.”
The marketing company launched three weeks of interviews with students, faculty, staff, officials and community members on campus to try to find what makes UNM unique.
“What are the pictures, the words, the feel” of the university, said Cinnamon Blair, the university’s chief marketing and communication officer. “We are a lot of things to a lot of people, and what we are looking for is what ties it all together.”
Blair said in the initial survey responses, themes of diversity, friendliness, opportunity and crossroads were prevalent.

If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
Street Address:
(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

Special Offer

You have used all your free page views for the month however if you wish to create a FREE limited access account you will be able to view a additional 3 pages per month.

You can also purchase a subscription and have full access to the site. To purchase a subscription simply enter your zipcode below

ZIP Code:

Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday