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The quick and the late: Testing same-day delivery

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BY ANNE D’INNOCENZIO
AP Retail Writer

NEW YORK — It was a Friday and I was eagerly awaiting my vegetable spiralizer, red wine and Roku stick. They all arrived as promised.

But where was that book and makeup I ordered? And my pizza?

Same-day delivery offers the tantalizing convenience of online ordering with nearly the same immediacy of store buying. But how well are stores pulling it off? I settled in on my couch and spent a Friday trying several different services, from traditional retailers to online-only merchants.

Some stores did better than others. Amazon Prime Now, Instacart and FoodKick all delivered my items within a certain time frame. At the other end of the spectrum were some doozies. One delivery – Bobbi Brown eye shadow from online luxury purveyor Net-a-Porter – didn’t arrive at all. Ordering from Barnes & Noble included glitches both on the website and on the app, and a book that didn’t come until nearly 9 p.m.

The pizza? That came later than I was told as well, and I was hungry.

Here’s my take on what went well – and what didn’t.


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