More LA branding

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What’s the chance that the “Branding of Los Alamos” will be some version of  “Virginia is for Lovers?”
I like “How I learned to Stop Worrying and Love Los Alamos”.
We could use a Los Alamos/Rio Grande landscape in the background with one of our local councilors or “celebrities” (updated every year or so) astride.
‘Get to know “Los Alamos, where discoveries are made!”’ is touted by BuffaloToursLA. The latter portion (in bold) is already splashed around on the web (on tourist sites like travelguidenewmexico.com) and on the sandstone structure into town. I would have thought that this was to give LA a “handle” (brand!). So, what is the council looking for now at the cost of another $50,000?

Joel Williams
Los Alamo