MainStreet expands to White Rock

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Los Alamos MainStreet will expand its program into White Rock.

The program has now been re-classified as Los Alamos MainStreet program serving downtown Los Alamos as a county-wide program.

“New Mexico MainStreet will begin working with LACDC to identify Economic Transformation Strategies and a plan of work with the Los Alamos MainStreet director and the delegated County representative,” wrote Rich Williams, Co-Director of NMMS, in a letter.

Since its inception in 1993, Los Alamos MainStreet has been committed to supporting local downtown businesses as an important component to economic development. The program’s current key strategies are focused on transforming downtown into a place where people want to gather and do business, as well as promoting and encouraging niche tourism by capitalizing on the community’s historic and scientific significance.

“We look forward to extending our support to White Rock businesses, now officially part of Los Alamos County MainStreet, and working closely with the County, developers and others to make White Rock more business-friendly to both existing and new businesses,” said Lauren McDaniel, Director of Los Alamos MainStreet.

MainStreet works to leverage every opportunity to create an environment and events that attract locals and visitors alike. For instance, in recent years the program successfully leveraged New Mexico MainStreet Capital Outlay funds with a match from Los Alamos County to complete historically accurate streetscape improvements along Central Avenue that outfitted MainStreet with historical looking 1940’s pedestrian street lights with modern LED fixtures, new bike racks and trash cans that mimic the era.

Los Alamos ScienceFest, MainStreet’s signature event run for the past 11 years with support from the County, community partners and sponsors, brings out locals and visitors from in-and out-of-state who stay in the community and spend money at local businesses during their trip here.

In addition to Los Alamos MainStreet’s most recent National Accreditation in 2018, the program received a “Spirit of Preservation Award” from New Mexico MainStreet in 2015 for advocacy of the Manhattan Project National Historical Park, as well as a Great American Main Street Award (GAMSA) “One to Watch” award in 2016. In 2017, the Los Alamos ScienceFest “Atomic City Spy Tour” won a New Mexico Hospitality Association Top Hat Award for “Best New Experience.”

In conjunction with the recent expansion into White Rock, future goals of Los Alamos MainStreet include a collaborative effort to diversity the economic base, make it easier for businesses to succeed in the County, improve quality of life and increase availability of affordable housing.