Hallmark Store goes up for sale

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By Carol A. Clark

Hope that a buyer will surface to keep Brownell’s Hallmark Shop operating remains high for owner Steve Brownell.

“I’m turning 70 on Dec. 22 and it’s time to retire,” Brownell said Tuesday. “We’re hopeful for the community’s sake that we’re able to find a buyer. If we can’t find a buyer then it will be bittersweet – another store closing is not good.”

Brownell listed his business for sale late last summer, he said, adding that he can’t discuss the asking price,

“That’s something we’d have to talk about with the buyer.”

The lease on the store with the 4,000-square-foot showroom and 1,200-square-foot office/storage areas runs out in February.

“We are fully stocked for the Christmas season and it will be business as usual until the very end when we hold a ‘going out of business sale,’” he said.

The Hallmark store has been a local fixture since 1946.

Brownell remembered living in Hutchison, Kan., when he and his wife decided to find a business for sale in the Santa Fe area, he said.

“We found this one and bought it from Jim Ritter,” he said.

“We’ve got seven to 10 employees depending on the season, and who works full time and part time,” he said.

Best known for greeting cards, the store also carries party supplies, gifts and wrapping paper, ornaments, gift books, photo frames, albums, scrapbooks and decorative items for the home.

Brownell’s Hallmark Shop is open 9 a.m. to 6 p.m. Monday through Friday and 9 a.m. to 5 p.m. Saturday.

Anyone interested in learning more about the store can call Brownell at 662-6501.