Floral shop still a growing pursuit

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Retail > White Rock store has thrived in the community for 28 years

By Gina Velasquez

Searching for a gift at the last minute? Want custom flowers for a special event? Looking for a new piece for the garden? CeCe’s Garden in White Rock has items that may just fit the bill.


Located at 126 Longview Drive, it is nestled in what was a bustling shopping center. Businesses have come and gone, but this flower shop still thrives in the community after 28 years in business.

Christie Kelly has owned the family run shop for 11 years. The staff of four consists herself, her husband Mickey — who does deliveries, daughter Tiffany — who helps with arrangements and orders, a son that is away at college in Albuquerque, and the shop cat, Jaspar, who overlooks the store.

The flower arrangements are custom-made for each customer’s needs. “We have many returning clients in the community and they know what they want,” Kelly said.

She helps the customer’s find flowers that will fit the venue. “I make sure the color schemes match the venue, so the arrangements stand out.” Kelly creates her own floral designs for each particular event.

CeCe’s Garden takes online orders at the website, CeCes.net. Kelly said she constantly is sending flowers to other states, and recently overseas to soldiers in Afghanistan. Kelly also takes phone orders.

“I always make sure the flowers are fresh and there is a guarantee,” Kelly said.

She uses the Teleflora product line and several other wholesale vendors in Albuquerque.

Kelly’s mother who lives in Albuquerque turned the business over to her and will lend Kelly a hand with big event floral arrangements when needed. She also has other relatives who help with setting up for large events.

Although, the flowers are all fresh, some are spray painted with a special tint, at the customer’s request. “Blue carnations are acceptable,” she said.

CeCe’s Garden also has gifts, such as stuffed animals from the Gund product line and many other gift shop items, including “Remember When” books, highlighting a year of one’s birth. “Those are very popular throughout the year,” Kelly said.

The gift items change throughout the year, depending on the season and the popularity of the items.

Garden items available include statues, stakes and also various bedding plants. “I am the only commercial greenhouse in Los Alamos,” Kelly said.

Price ranges for the flower arrangements are based on customer’s needs. Usually a large order is a minimum of $35 with a $10 delivery charge. Tax and shipping charges vary depending on where the arrangement is going.

CeCe’s Garden is open 9:30 a.m. to 5:30 p.m. Monday through Friday, 10 a.m. to 3 p.m. Saturday, closed on Sundays.