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Entrepreneurs build creativity during Startup Weekends

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Steven Eiserling is an idea machine. Ever since he was a teenager, Eiserling has turned ideas into businesses — even during his 20-year career in information technology. Now the Chicago transplant studies business information systems at New Mexico State University and participates in entrepreneurial events. In Las Cruces’ Startup Weekend Oct. 24-26, he and his team pitched an application to link nonprofit organizations to volunteers through an online portal.
At last year’s Startup Weekend, Eiserling led a Las Cruces team that proposed a real-time parking app to help motorists find vacant spots in large commercial lots, and that team formed a company — ParaPhin — that’s developing the project.
Eiserling’s team didn’t win this year’s event prizes, including legal and business development services, but working with young innovators made the whole exercise worthwhile, he said. Even teams that don’t secure financing or other prizes at the marathon weekend events benefit from the experience by working with potential collaborators, mentors and investors to create a business that can bring commercially viable products or services to market on a tight deadline.


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