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CB Fox Santa to make record appearance

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By Tris DeRoma

Don’t worry kids, Santa is due to make an appearance at CB Fox Department Store Saturday during WinterFest, just like he has always done for the past 37 years.

According to C.B. Fox’s chairman, Dave Fox, the department store’s tradition of having the real Santa Claus stop by the department store during the holidays was an accident.

According to Los Alamos lore, Santa was flying around one day over New Mexico when some sort of weather phenomenon caused Santa to make an emergency landing, and he has been stopping by ever since.

“He started in 1981. That’s when he finally found the store,” Fox said. “He came here during a terrible downdraft.”

According to Fox, Santa enjoys hearing what the kids have to say.

“The chemistry between Santa Claus and the kids has always been great.” Fox said. “It’s all about listening to the kids and entertaining the parents while they wait in line. It’s almost like a party in there.”

According to what people tell Dave, the parents enjoy the visits, as Santa gladly poses for parent’s cameras with children as part of the experience.

Fox said parents seem to love the story about Santa’s ninth reindeer, Murray, and other classics.

“Santa likes to tell stories like that and that keeps everybody entertained,” Fox said.

Fox said he’s never met Santa, so all he had was second hand information about his visits to his store. Being a businessman and one of the owners of C.B. Fox, he’s always seemed to be busy this time of year on buying trips and other store business, he said.

This year, Santa is going to be at C.B. Fox on Saturday during WinterFest from 11 a.m.-3 p.m. He will also be returning Dec. 15 at the same times.

According to Fox’s son Andy Fox, who is the president of C.B. Fox, The visits with Santa have been popular ever since Santa showed up at their door.

“For generations of Los Alamos residents, he’s the real deal. Don’t fall for the impostors,” Andy Fox said.

Andy Fox also said the store will have its famous roulette wheel at the store, where customers can spin for 10, 15 and 20 percent discounts off their entire purchases.

The wheel will be in the store from 10 to 4 p.m.