Caffeination Station opens up virtual shop in Los Alamos

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By Tris DeRoma

For those looking for a unique gift to give this holiday season, they might want to make a virtual stop at Caffeination Station. Caffeination Station is where one can order hand roasted coffee right here in Los Alamos.

Caffeination Station owner Conner Maxwell sells three different flavors of beans, Tanzanian, Colombian (medium and dark roast) and Ethiopian Harar. The Station doesn’t yet have a physical address, but can be found on Facebook (facebook.com/caffeinationstationNM) where customers can contact her for orders. She’s also available by email at caffeinationstationNM@gmail.com.

One-pound bags are $13 and half-pound bags are $8.

She also has an instagram page at caffeinationstationnm where customers can follow her progress in her new business venture.

While Maxwell would like to open a coffee shop in Los Alamos someday, she decided to start things off as a roaster and see where that takes her. After all, she said, “the heart of the coffee business in the bean.” She also discovered that state regulations are much kinder to coffee roasters.

“It’s really user-friendly,” Maxwell said. “I thought if I could teach myself, and research this as much as I can, learn about it as much as I can, I know that I can be really successful, because I know it’s something that I can enjoy the end product of as well as the science behind it.”

If the Caffeination Station Facebook page is any indication, She’s been busy keeping up with the demand as more people discover her coffee roasting business.

She starts the process by ordering her beans online. She roasts at her parent’s house in Las Cruces nearly every weekend using her three-pound roaster. Once she has a batch, she announces what she has on her social media pages, and waits for the orders to come in.

For those who live in Santa Fe or Los Alamos County, Maxwell delivers each order herself.
So far the response has been great.

“It’s been awesome. I knew that Los Alamos was very locally orientated when it comes to supporting local business, and coffee roasting fits so well with that,” Maxwell said. “There isn’t a local coffee roaster here, and I was overwhelmed when I put this on the Los Alamos page. It just blew up. I’m so grateful that Los Alamos has such strong support for local businesses.”

Being Los Alamos, some customers may already be familiar with Maxwell’s logo for her business, which she puts on every bag. While everyone knows what a coffee cup looks like, the “steam” she used rising out of the cup is actually the molecular structure of caffeine.

“I thought, how can I incorporate this into a coffee cup without it being too cliche, so why not use it as the steam,” Maxwell said.

The roasts she offers are ones she found people are most familiar with.

“There are hundreds of different kinds of beans, so I’d just thought I’d start off small, so I can understand what everybody wants.” Maxwell said.

The Tanzanian roast has been the most popular, with her Colombian roasts coming in a close second, according to Maxwell. She also wants to start adding flavors, and by the time this article comes out, she may also have some available, which may include cinnamon, chocolate and butter pecan.

“Once I get the flavors up and running, I’m going to do sampler packs,” she said, adding that she plans to offer them in four ounce packs, with the fourth sample being one of her original Colombian, Tanzania or Ethiopian roasts. Sampler packs will cost $16.