.....Advertisement.....
.....Advertisement.....

Business tools empower owners to shape their financial future

-A A +A

By Julianna Silva, WESST, Albuquerque regional director

Entrepreneurs are naturally passionate about providing a service or product, but many avoid digging into the financial aspects of running a small business — perhaps because they don’t have simple tools that can help them understand their finances.
This avoidance can cost a business dearly, because financial success requires that the owner understand the target customer, how to price a product or service and how to keep track of cash flowing in and out of the business.
It all begins with understanding who — if anyone — wants the product or service the business is selling.
“Businesses can’t take a shotgun approach to marketing,” said Kim Blueher, vice president of lending at WESST — a nonprofit lender and small-business development and training organization with six offices in New Mexico. A marketing strategy needs to be based on “a realistic picture of how many people want their product.”
At WESST, Kim and Amy Lahti teach business clients how to identify that customer. They also introduce clients to simple spreadsheets that help them compute how many products or services the business needs to sell to cover expenses and make a profit.


If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
info
Street Address:
(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

Special Offer

You have used all your free page views for the month however if you wish to create a FREE limited access account you will be able to view a additional 3 pages per month.




You can also purchase a subscription and have full access to the site. To purchase a subscription simply enter your zipcode below

ZIP Code:

Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday