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Brill: start research early

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Grace Brill discusses how market research can help entrepreneurs

By Arin McKenna

Los Alamos’ new cowork space, projectY, kicked off a series of entrepreneurial education and targeted seminars the day after it opened with a talk by Grace Brill, principal of Market Intelligence Solutions LLC, a Santa Fe consulting firm.
Brill specializes in marketing for tech companies, and zeroed in on advice that could benefit those such as Los Alamos National Laboratory (LANL) employees hoping to take research innovations into commercial development.
“All the things I’m going to be talking about today I kind of put in the general category of “getting smart:” getting smart about your industry, your customers, your competitors. Because it’s ultimately going to inform your strategy,” Brill said.
Brill stressed the type of research entrepreneurs should be doing even before product development.
“To me the key thing is starting early. I’ve worked with companies in technology for nearly 14 years now, and you would not believe the number of times that you’re talking to someone and they’re spending years perfecting the technical whatever, and oh, I just have to build in one more feature, one more feature,” Brill said.


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