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Tris DeRoma/Monitor
As Fernando Loya relaxes in the background the rest of the staff is hard at work at El Rigoberto’s in Los Alamos. Loya and his partner are expanding their popular cuisine into White Rock this month.
El Rigoberto’s to expand in White Rock at the end of August

Restaurant entrepreneurs Fernando Loya and Andres Gomez have a few simple rules when it comes to building successful restaurants: don’t overthink it, and go where you’re wanted.

Loya said that’s what made their El Rigoberto’s Taco Shop in Los Alamos such a huge success. And it’s that success is what led them to start another El Rigoberto’s Taco Shop in White Rock, which they said should be open by the end of August.

The new restaurant will be at 25 Bonnie View Drive.

“People that lived in White Rock always kept telling us to open one in White Rock. We’re going there because the people asked us to,” Loya said.

And don’t worry, El Rigoberto’s Los Alamos is staying right where it is, inside the Central Park Square Shopping Center.

Talk about going where you are wanted… that shop only came to be five years ago when their original Rigoberto’s, which was once located on Riverside Drive in Española, fell into disrepair.

“The building was falling apart and the landlord didn’t want to fix anything,” Loya said.

However, they did note that they were getting a lot of customers from Los Alamos coming to their Española store.

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