While the race is for a good cause, it doesn’t hurt to throw a bone to avid runners, either.
That’s the idea, anyway, behind the marketing aspect of the Run For Her Life, which returns to Los Alamos March 30.
Run For Her Life is a 5K and 10K race hosted by Hadassah. The event is a fundraiser for charities that do work in the field of breast cancer research.
The event returns for its fourth annual running at East Park in Los Alamos.
In its history, it’s turned into a popular race for those who participate.
“It’s always been positive,” said Ted Williams, one of the race’s organizers, as well as a veteran local runner. “The course we designed, we advertise it as being the fastest in the county. Runners like to have good times when they compete.”
Williams, who was in charge of mapping out the run when the event was first starting in 2010, strove to find the flattest course he could, which he said was quite a challenge, as very little open space around the county doesn’t have hills or grades.
But the course he plotted, which hasn’t changed in the history of the run, has been a good one for everyone taking part.
Hadassah is an international Jewish women’s organization which boasts more than 300,000 members worldwide.