It’s another beautiful day in the Land of Enchantment.
This is the way Bob Hoffman, the Dean of Economic Development in New Mexico, opened all his meetings.
If your skies aren’t blue, and your view of the horizon is hazy with wild-fire smoke, you might not agree, but Bob would convince you that beneath the smaze (yes, that’s a word), it’s still beautiful.
Bob Hoffman, who created jobs across the state at times when it seemed impossible, has passed on, but his words are still gold.
Bob had a passion for New Mexico almost from the moment he arrived at Holloman Air Force Base in 1950. His early career in radio broadcast and marketing gave him sales skills; that and his enthusiasm made him a force of nature.