Politics shouldn’t factor
into marketing decisions
I must firmly agree with Mark Hendrickson, who wrote, “When political decisions about where to allocate scarce economic resources supplant market decisions, production is inevitably diverted from the most highly valued needs to less valued things.”
Exactly! Consider some examples:
The federal government has succumbed to huge political pressures to fund immensely expensive studies of biology, the human genome and diseases. Are any medical insurance companies funding this? No, of course not, because there is no market value, which clearly means this money has been wasted and diverted from the valued things of expensive medicines and marginally effective health care.
Similarly, the government spent small fortunes on electronic communications to supplant telephone and telegraph lines and pointless fundamental research, which accidentally led to the creation of the World Wide Web.
Did any business support this? No. Another waste of tax dollars.