Native-owned businesses in northern New Mexico are eligible for grants of up to $25,000 to spend on specialized services that will help them increase revenues and create jobs.
One business, Than Povi Gallery, was awarded a Native American Venture Acceleration Fund grant in February 2014 to develop a marketing plan and ad campaign for the business, which moved in 2013 from San Ildefonso Pueblo to a site north of Santa Fe on U.S. 84/285. That move was partially enabled by a NAVAF grant in 2013, co-owner Elmer Torres said, and resulted in “a lot more foot traffic.”
Torres and his wife, Deborah, both members of the pueblo, eventually hope to move their gallery to downtown Santa Fe so the many artists they represent can get greater exposure. In the meantime, though, their current location allows them to sell to a broader market. “We try to make (artworks) affordable for people in the local area,” Torres said.