“Santa Fe, N.M.,” the newspaper dateline said. The story resided on page one of the June 30 issue. The publication was the Wall Street Journal, which has the nation’s second largest newspaper circulation at 2.3 million (including 900,000 for the digital version) for the six months ending March 31.
Ignoring the digital edition where the story was not prominent, that means 1.4 million newspapers, nearly all with page one given at least a glance, and the words “Santa Fe, N.M.” presented in a positive business context.
The story was about Bill Miller, a mutual fund manager who has been way, way up (becoming, the story said, “the best stock picker in the business”), way, way down and now is back up. Miller lives in Baltimore, Md., and Vero Beach, Fla., but he comes to Santa Fe occasionally as chairman emeritus of the Santa Fe Institute and a major SFI donor.
The 30-year-old SFI (santafe.edu) is a place with employees and resident faculty and a network of “external faculty” stretching round the world. A research institute, SFI does the science of complex adaptive systems.