• The secret of the soft sell

    No one likes to feel hustled while shopping, whether it’s in a retail store or trade show booth.
    To attract customers without brazen hawking or downright pushiness, businesses need to refine the art of the soft sell. That begins by making the store or trade show booth an intentional destination for people who are truly interested in what the business sells.
    Relationship skills
    While any business would like to sell at least one product to every person who walks in the door, that’s the type of unrealistic goal that can turn sales reps into apex predators.
    A long-term perspective toward potential customers focuses on developing a relationship that lasts longer than one transaction. It lays a foundation through attraction rather than persuasion.
    A retailer might begin with an irresistible offer that draws customers into a store — say, 20 percent off on purchases over $100 or one-day-only sales on a hot-selling product.
    A trade-show vendor might offer freebies to customers in return for contact information. Some vendors create a sense of urgency by offering something of value to the first 20 customers who sign up. A startup financial planner, for example, could offer a 15-minute consultation to the first 15 visitors as a way to build a client base.
    The light touch

  • Pawlak has it all wrong

    In May 30 Los Alamos Monitor, Mr. John Pawlak made the following statements in his column about the leader of the NRA and about NRA members:
    “Enter one of the strangest and most annoying grapes, Wayne LaPierre, spokesperson for those who can’t muster enough hatred and stupidity on their own, and so they hire someone to do it for them.”
    “He (Wayne LaPierre) doesn’t have enough of a brain stem to support a headache.”
    “The logic used by LaPierre and his ‘shoot first and ask questions later’ followers is mind numbing.”
    “So, just how moronic can the NRA get?”
    “LaPierre and his card-carrying ditto-heads would say, “The only thing that stops a bad 3-year-old with a gun is a good 1-year-old with a gun!”
    “The more I think about it, the more attractive tongue-chewing sounds to me. Maybe we can get LaPierre and his “I have the right to shoot people” gun-nuts to chew theirs?”
    I am an NRA member, but I don’t harbor hatred and I am not stupid. I don’t shoot first and ask questions later. I am not a moron. I am not a ditto-head. I don’t have the right to shoot people. I am not a gun nut.

  • Doctors warn parents about the impact of media violence on kids

    Back in the day, the Lone Ranger disarmed the bad guy by shooting the gun out of his hand. If anybody got wounded, there was a spot of ketchup on his shirt.
    What’s this got to do with the unrelenting and frightening news stories about violence by kids? More than you might think.
    Lately, a 12-year-old in Roswell who shot two fellow students pleaded no contest. A California youth, frustrated by the failure of beautiful women to notice him, murdered people randomly. And now two girls, under the influence of website fiction, stab another girl.
    We could have another debate about gun laws and gun access, although in part, knives were the weapons of choice.
    What if we turn the debate around and ask what goes on at the front end of these tragedies. Why do some kids think it’s OK to hurt or kill other kids? What’s going on?
    A University of New Mexico pediatrician points straight at media violence.
    Victor Strasburger has appeared on national media to urge his fellow pediatricians to stop worrying whether kids’ car seats face forward or backward and start warning parents about exposure to violence on TV, in movies and in games.

  • Spending set at $6.16 billion for year starting July 1

    If it was easy to measure the impact of state government, we would just look up the planned spending for the budget year starting July 1 (FY 15) and say, through our state government, we spend $2,954 for each New Mexican. But we would overlook the $413 per capita spent on roads. The nearly $396 million appropriated for capital outlay (buildings and things) is separate.
    The per capita figures come from totals discussed in the Legislative Finance Committee’s “2014 Post-Session Review” and dividing by our July 1, 2013, estimated population of 2,085,287. Planned spending means the $6.16 billion of what is called “recurring revenue” appropriated through the general fund, the state’s main pot of money for operations. The road spending is via road fund.
    The state does not plan to spend all its income; estimated “total recurring revenue” will be $6.18 billion with the difference going to reserves, which is good because always there is the question of how much will appear. All the numbers including the current budget year (FY 14, which ends June 30) are estimates; estimates change.

  • Standing corrected

    I stand corrected.
    In a column late last March this reporter opined to the effect that “Front-runners don’t finish last.”
    The impetus for this contention was the dead-last finish New Mexico Attorney General Gary King had posted just a few days earlier at the state Democratic Party’s preprimary convention.
    King’s name recognition with New Mexico voters is considerable, I noted. He has been on statewide ballots no fewer than two times. His family has been prominent in state politics going back to the 1960s. He served in the Legislature with distinction for 12 years.
    What’s more, leading up to this year’s state Democratic convention, he was seen as the logical front-runner for the top spot on the Democratic June primary ballot where his competition consisted of four other Democrats who were little known to the rank and file party voters who would be voting in the June 3 primary.
    On top of all that, no New Mexican who had finished last at his/her party’s state convention had ever gone on to win that party’s primary election contest.
    It seemed inevitable, but I now stand corrected.

  • Watch pets around the pool

    School is out, the temperatures are high, and the days are long. For children and pets alike, this makes taking a dip in your backyard pool seem more attractive than ever. Although your children may be competent swimmers, do not assume that your pets are. Preventing pool accidents for your pets takes adequate planning and careful supervision.
    Limiting their access to the pool is an easy and effective way to prevent accidental fall-ins. “A good gate will be the best way to limit pet access to the pool,” said Dr. James Barr, assistant professor at the Texas A&M College of Veterinary Medicine & Biomedical Sciences. “Keeping the door closed at all times is important for children and dogs alike, as is only allowing them to be in the pool area supervised.”
    Contrary to popular belief, not all dogs are efficient swimmers. This common misconception can be life threatening to your pet. “The dogs that are considered to be brachycephalic, such as English bulldogs, American bulldogs, and French bulldogs, are notoriously bad swimmers,” Barr said. Therefore, it is smart to teach these dogs how to swim and exit the pool safely to prevent drowning.

  • Sgt. Bergdahl and the Fog of War

    The “fog of war” is a reference to the moral chaos on the battlefield as well as the rampant confusion. Individuals kill others for no other reason than that they are ordered to. Things deemed unambiguously bad in civilian life are authorized and even lauded in war. The killing and maiming of acknowledged innocents — in particular children and the elderly — is excused as “collateral damage.”
    No wonder that some individuals thrust into this morass sometimes act differently from how soldiers behave in romantic war movies. The hell of war is internal, as well as external.
    We might remember this as the story of Sgt. Bowe Robert Bergdahl unfolds.
    Bergdahl volunteered for the U.S. military and was apparently a gung-ho soldier. Americans have not been conscripted since 1973, but young Americans are propagandized from childhood with the message that time in the military is service to their country. Few question this narrative; fewer seek rebuttals to it. You have to want to face the facts that governments lie and that the service is to an empire having nothing to do with Americans’ security.

  • Obama administration hides its use of bad science

    President Barack Obama’s pledge to run the most transparent administration was merely a campaign promise and not a statement of management style. We’ve seen a series of highly public scandals — Fast and Furious, Benghazi, IRS, NSA and now, the VA — where Oversight Committees have fought to pry information out of the Obama White House only to receive stacks of redacted documents.
    Due to court-ordered information provided to nonprofit government watchdog groups in response to Freedom of Information Act (FOIA) requests, it is very clear why the administration wanted to keep specific contents hidden. The White House doesn’t want the public to know the rationale behind the policies that are having a negative impact on all Americans.
    Together the Endangered Species Act (ESA) and Clean Air Act restrict access to public and private lands for farming, ranching and energy development, and reduce the availability of affordable electricity — often on faulty or questionable science.

  • Stamping out bigotry

    Tomorrow (June 7) marks the 60th anniversary of Alan Turing’s death. I find it sad that children today know about George Washington chopping down a cherry tree, about Pocahontas saving John Smith’s life, and about Columbus discovering that the Earth was round, and yet not one student I’ve ever asked knows who Turing was.
    Incidentally, little George never did chop down that tree. It was an apocryphal anecdote written by Parson Weems, an obscure author in the early 1800s. Pocahontas (who was 11 years old at the time) probably never met Smith, and she was later kidnapped by the English and held for ransom. And mathematicians knew the Earth was round 1800 years before Columbus (Eratosthenes measured the Earth’s circumference in 240 BC).
    So who was this Turing guy and why should anyone care?
    Turing was a British mathematician and logician. His theories on algorithmic design gave birth to a little thing called the computer (Turing is often referred to as “The Father of Computer Science”). His work on cryptanalysis was instrumental in decrypting the German’s Enigma (coding machine), helping to win World War II and saving millions of lives. His work in mathematical biology (morphogenesis — single cell differentiation) was instrumental in modern theoretical biology.

  • Nonprofits in need: Borrowing can be tool for financial stability

    A nonprofit isn’t in business to enrich its shareholders, but it still needs revenues and incurs operating expenses while pursuing its community service mission. It, too, can experience cash flow problems or require considerable cash to fund a capital project, or expanded services.
    When that happens, the nonprofit faces many of the same choices a for-profit business does, though it draws from different funding sources.
    While a for-profit business can offer investors a chance to share in the company’s fortunes by buying stocks, for example, a nonprofit relies on a stakeholder who’s motivated by public interest rather than self-interest. Such unconditional in-kind and cash donations are as sensitive to economic conditions as consumer spending is for profit-driven businesses.
    A cash-strapped nonprofit may decide to live within its means, devoting itself to increasing endowments, grants, special event income, donations, or sales of a mission-related product, or service. But this approach can cost the nonprofit in missed opportunities, and it can divert organizational energy into treading water rather than moving forward.