Television ads are encouraging people to set their alarms for 5 a.m. on Friday, to get the best deals at big box stores in Santa Fe and Albuquerque.
Los Alamos’ business community has seen the ads, too, and merchants here are extending their hours to accommodate shoppers.
Not to be outdone, Otowi Station will be offering its own “redeye” sale on Friday morning. Otowi Station has scheduled a door-buster special from 6-10 a.m. on Friday. Everything in the store is 25 percent off for those four hours, from maps to science toys, from t-shirts to books.