Efforts to develop a White Rock Center Master Plan/Economic Development Strategy began in August of 2007. The initial planning took 11 months and involved seven community forums, 10 Steering Committee meetings, three county council briefings, interviews, and an interactive project website.
The goal was to create a thriving, active focal point that serves the community with a range of services and amenities.
Council approved the master plan in 2008 and created a placeholder targeted at $20 million for the project.
The first two segments of the master plan are underway. The long planning stage had residents doubting the development would ever happen, and some are still dubious that a proposed civic center will ever come to fruition.