The new county logo is called “Balance,” and residents and visitors alike will be seeing more of the combined atom and leaf designs around Los Alamos this year.
At the March 7 county council meeting, the county will hold discussions about how to get the new logos out into the public through grassroots campaigns and partnerships with local businesses.
The two logos that will be presented carry the same message, that Los Alamos is a place of not only science but of nature. One is horizontal, and the other is more circular. The logos have been in development for several years.
Since 2014, a total of $137,000 was spent on branding efforts. Besides the 17,000 for the strapline and logo concept, $50,000 for a brandprint study, $35,000 for the creation of a brand identity, identity style guide and brand marketing plan, $20,000 for the brand action plan and $15,000 for promotion, ads and items leading up to the community launch and outreach, according to county spokeswoman Julie Habiger.
The horizontal logo is of the name “Los Alamos,” with the tagline “Where discoveries are made” beneath it. In the “o” of “Los” there is the image of an atom and in the “o” of “Alamos” there is the image of a leaf.