Los Alamites turned out in droves for Small Business Saturday this year.
According to Chamber of Commerce Manager Nancy Partridge, one business owner reported her sales at 1 p.m. were 10 times those of a normal Saturday.
Partridge also reported that people were waiting at Pig + Fig Bakery & Café at 7 a.m. Saturday. The restaurant was one of the locations with maps to the scavenger hunt, which people had been clamoring for since Thursday.
White Rock’s Seeking Chameleon was one of the businesses on that scavenger hunt. Owner Catherine Richmond said it had “a tremendous effect.”
“I was very busy on Small Business Saturday and had a number of new people come in who had decided to participate in the scavenger hunt, so they were coming in for the first time,” Richmond said. “I kind of happily heard one person say, ‘Well, while we’re here, we might as well do some shopping.’ And it was like ‘Yeah.’
“So I think that it’s a great idea, and the chamber worked really hard to make it effective for the planet Mars of White Rock.”
More established businesses also prospered.