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“Where Discoveries Are Made,” which is emblazoned on the rock signs entering and exiting Los Alamos, is one of the choices for a strapline for the county. The Open Forum question about the strapline is open through Friday.
'Discoveries' is still most popular

The next phase of Los Alamos County’s branding saga is coming to a close, but Los Alamos residents still have time to weigh in on which strapline (or tagline) best summarizes the county’s unique qualities.
After residents rejected “Live Exponentially”— a strapline developed by North Star Destination Strategies — councilors voted to amend a contract with Atlas Advertising to include another effort to develop a tagline.
Atlas was directed to include “Where Discoveries Are Made,” as one of the options, to select one of North Star’s alternative options and to suggest three new choices.
Atlas chose “Never Stop Questioning What’s Possible” for the North Star option and arrived at “All the Elements of Imagination,” “Limitless Horizons” and “Peak Experience” for its own offerings.
Residents can go to the county’s webpage, losalamosnm.us, and click on the Open Forum link to vote on those five options.
The forum closes at 5 p.m. Friday.
“Where Discoveries Are Made” is the overwhelming favorite at this point.

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