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How to accelerate ’word of mouth’ business

W

e all know that Los Alamos is a “word of mouth” town.

But that doesn’t mean you should sit with your hands folded and wait for people to say nice things about your business. There are several things that you can do to speed up the process. Read on for some inexpensive marketing tactics that build your reputation and encourage your customers to tell their friends about your services.

Let’s get started!

First, ask yourself: Who do I want to reach?

Do you ever worry that there are still people in town who have never heard of your business? Stop worrying, because you don’t need everyone in town to know that you exist. Identify the small group of people who will be your best customers, and direct all your energy to reaching those people.

Address your ideal customer to the exclusion of everyone else in your ads, your press releases and on your website. For example:

• Parents of toddlers are invited 

• Are you going to prom this year?

• Read this if you’re about to retire.

• Do you own a stucco house?

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