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Pearce declares for governor, says ‘new leadership’ needed

With the July 10 announcement by Congressman Steve Pearce that he is running for governor, the field of substantive candidates seems complete.
Before going further, one point of context should be specified; I like Steve Pearce. I met him about 20 years ago during his two-term apprenticeship as a legislator from Hobbs. I found him smart and personable. He asked good questions. Since then, he has shown himself to be firmly committed to ideas and prone to the occasional grand gesture.
One question for Pearce won’t disappear. It’s whether he can win a statewide general election. He won a statewide Republican U. S. Senate primary in 2008 when he beat then Congresswoman Heather Wilson, hardly a trivial opponent, for the privilege of getting soundly beaten by Democrat and now Sen. Tom Udall.
Wilson, who beat a series of nonentities while she was in Congress (incumbency helps) lost a second Senate race to a formidable opponent, Martin Heinrich.
Pearce’s ideas form a second question. Call him a staunch conservative. For sure he will be toast if he only presents voters the standard list of right-wing talking points. He will also be toast if he allows Democrats to cast him as a conservative caricature.

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