Every artist or group has at least one album that can be defined as its best. Usually, that album tears through the music industry annihilating any other effort, leaving consumers wondering if what they just heard was real.
Jay-Z’s and Kanye West’s collaboration album, “Watch The Throne,” did just that in 2011. Singles off the album were in constant radio rotation, while it sold 436,000 copies the first week, alone.
West’s follow up collaboration with his G.O.O.D. Music crew consisting of Big Sean, Common, Kid Cudi, John Legend and Pusha T, fails to compare to the massive impact of “Watch The Throne.”
“Cruel Summer,” proves how critical the music industry can be. Selling 205,000 copies in its first week — 231,000 less than West’s previous effort —“Cruel Summer” leaves a trail of disappointment behind it.