White Rock: Let's Make a Deal

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By Marganne Glasser

More than 100 participants attended Thursday night’s town hall meeting on the White Rock economic development plan.

Jay Renkens, a project manager with the consulting firm MIG Inc., began the discussion. “We want to create a ‘there’ there, with a sense of place, a reason to stop and the amenities you deserve,” he said.

Creating a reason for traffic that usually passes through to stop and spend money would be important to sustaining the project, he added.

The scenario that has emerged as the best is to concentrate development at N.M. 4 and Sherwood Boulevard, with an anchor on each corner, Renkens said. The new library would be in the northwest corner, a tourism center in the northeast, senior and youth centers in the southwest and Smith’s at its current location, he suggested.

Renkens recapped the plan’s highlights. The first phase would be to develop the visitor’s center, improve N.M. 4 and install archways as a visual marker. The midterm phase would include improvement of Piñon Park and a new municipal complex. The third phase would be developing mixed-use structures and housing, he said.

Renkens said that the arroyo, currently seen as a deficit, would be developed to be an asset as green space, better linking the town and the area north of N.M. 4.

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