.....Advertisement.....
.....Advertisement.....

When gender equality is no longer a fairy tale

-A A +A
By The Staff

Five years ago, while watching children’s entertainment with my then 2-year old daughter, I was stunned to see that there were far more male characters than female characters in  this media aimed at the youngest of children.

Media images are a powerful force in shaping our perception of men and women. The stark gender inequality in media aimed at little children is significant, as television and movies wield enormous influence on them as they develop a sense of their role in the world. And because young kids tend to watch the same TV shows and movies repeatedly, negative stereotypes get imprinted again and again.

Well, it occurred to me that it was high time for our children to see boys and girls sharing the sandbox equally.

So I launched the Geena Davis Institute on Gender in Media, and its programming arm, “See Jane.” In collaboration with the Annenberg School for Communication at the University of Southern California, we sponsored the largest research analysis ever conducted into content of children’s movies and television programs.  


If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
info
Street Address:
(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

New Subscription/30 Day Free Trial Account

If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.

ZIP Code:



Create a limited access account.
Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.

The Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday