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Five years ago, while watching children’s entertainment with my then 2-year old daughter, I was stunned to see that there were far more male characters than female characters in this media aimed at the youngest of children.
Media images are a powerful force in shaping our perception of men and women. The stark gender inequality in media aimed at little children is significant, as television and movies wield enormous influence on them as they develop a sense of their role in the world. And because young kids tend to watch the same TV shows and movies repeatedly, negative stereotypes get imprinted again and again.
Well, it occurred to me that it was high time for our children to see boys and girls sharing the sandbox equally.
So I launched the Geena Davis Institute on Gender in Media, and its programming arm, “See Jane.” In collaboration with the Annenberg School for Communication at the University of Southern California, we sponsored the largest research analysis ever conducted into content of children’s movies and television programs.
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