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The Internet has linked New Mexico businesses with a worldwide web of customers, and it’s also provided a universe of cost-cutting and time-saving tools that are simplifying many aspects of running a business. Better yet, many of these tools are free or affordable.
A web-based tool that many people now take for granted is electronic mail, provided at no cost in its most basic form by search engines like Google and Yahoo. Both of these providers have expanded their free services to include instant messaging and video calls. And Google Voice allows users to transcribe voicemail into email, or text messages and it permits conference calling.
Google and Yahoo are giants in the “freemium” business model: They provide a basic service at no cost but charge for premium upgrades.
Freemium businesses include:
• MailChimp (mailchimp.com), which provides an email marketing tool that allows businesses and individuals to send product messages to multiple recipients, among other business services; depending on the number of emails sent, the upgrades begin at $15 per month.
• Wix, which can save companies hundreds of dollars they might otherwise spend hiring someone to build a website. Wix (Wix.com) helps users build professional sites at no cost, though more services are available with upgrades.
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