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In today’s rapidly evolving media landscape, news and information products constantly have to be evaluated, changed, updated, and, in some cases, abandoned.
Why? Because the needs of readers are changing just as rapidly; a product that was highly read and utilized just a year or two ago, can become passé with a relatively minor advance in technology or a common shift in reader behavior.
The Los Alamos Monitor is engaged in just such an evaluation with our weekly entertainment/TV listings publication, Kaleidoscope.
The tabloid has been a regular in our Thursday edition for a number of years, but the Monitor has received mixed reviews recently in terms of the overall usefulness of this product in particular.
For one thing, the TV listings primarily serve only local cable customers. In this market, there are a considerable number of those who receive their TV signal via satellite, so those folks are left out in the cold if they want or need a printed guide.
Another consideration is that most systems offer on-screen program guides, rendering the printed listings of little or no use to many readers.
The newspaper’s dilemma involves trying to determine just how useful this weekly section is to its readers.
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