Tourism tax could have big impact

-A A +A
By Sherry Robinson

There’s hardly a town in New Mexico that isn’t affected by tourism, even if visitors are just passing through. And this was not a good year.

If you can agree with those two statements, maybe you can agree that there is such a thing as a good tax. I would define a good tax as one with a specific, desirable goal that takes a small bite and inflicts minimal pain.

The tourism folks are hoping lawmakers see their proposal that way.

Tourism Secretary Mike Cerletti, an industry veteran, has proposed a tax of one quarter of one percent on restaurant and banquet food. He figures this tax will generate around $6 million a year that could be spent on marketing and advertising.

The hit on consumers would be 2.5 cents for every $10 spent in restaurants. Of course, the lodging trade group likes the idea. Its restaurant counterpart does too, provided the revenues are earmarked for tourism.

Presently, New Mexico spends $2.6 million a year to promote itself. Arizona spends $6 million, Utah spends $7 million, Colorado spends $15 million. And Texas, the attention hog, spends $24 million. Compared to the Lone Star State, we’re the prettier girl in the dime-store dress.

If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
Street Address:
(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

New Subscription/30 Day Free Trial Account

If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.

ZIP Code:

Create a limited access account.
Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.

The Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday