.....Advertisement.....
.....Advertisement.....

Tourism secretary had a plan

-A A +A

Campaign helped divert attention from fires

By Sherry Robinson

In July as the state’s forests, along with its tourism season, seemed to be going up in smoke, the industry anxiously awaited a move from Santa Fe to counter bad publicity.
They wondered aloud if Tourism Secretary Monique Jacobson had a game plan.
She did. Rather than calling more attention to the fires, she took another approach – the “Catch the Kid” campaign.
Don’t expect the same old thing from Jacobson, a home-grown marketer hired away from Quaker Oats to breathe life into tourism promotion. She grew up in the business – her father’s a hotelier in Taos Ski Valley – and honed her skills out of state. Now she’s back with energy, ideas and infectious enthusiasm.
Recently I watched her seize the attention of a roomful of power players made grumpy by economic news.
By the end of the meeting, everybody was on board, and I could swear they even had a spring in their steps.
Jacobson began with the bad news: New Mexico is 38th in the nation for tourist visitation. Tourists drive through here on their way to other destinations.
The average age of visitors here is above the national average, and their spending is below.


If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
info
Street Address:
(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

New Subscription/30 Day Free Trial Account

If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.

ZIP Code:



Create a limited access account.
Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.

The Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday