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Technology and energy products, chili peppers, nuts, dairy goods and other farm products have topped the list of New Mexico’s exports for the past few years, but the state has a vast untapped potential to sell more of its goods and services well beyond our nation’s boundaries.
Nearly 96 percent of the world’s customers live outside the U.S., and two-thirds of the world’s disposable income is also found abroad, according to the U.S. Department of Commerce. That makes exporting a wise choice for New Mexico-based small businesses that want to reach beyond the limited domestic market. That’s especially true because New Mexico shares a border with old Mexico, which is itself a portal to the southern end of our hemisphere.
To help small-business owners overcome any intimidation they might feel about approaching the global marketplace, the Commerce Department and U.S. Small Business Administration (SBA) developed an online tool called “Six Steps to Begin Exporting,” accessible at www.export.gov/begin. It is the latest tool in the National Export Initiative toolbox to help entrepreneurs begin exporting.
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