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Tanks Very Much

OK, I have to admit, I'm not sure who to blame here.
This week, players in women's badminton purposely tried to lose in the round-robin portion of the tournament. Those women were banned from the rest of the 2012 Olympic competition.
While one might wonder why a competitor would work his or her entire life to perfect an athletic skill, miss out on...well, pretty much a lifetime's worth of fun, hobbies, holidays, you name it, to travel thousands of miles to throw a contest at the Olympics.
In badminton, however, the way the tournament's set up, it can be adventageous to lose in the round-robin to be matched up with potentially weaker opponents in the early rounds.
So where does the real problem lie? Losing the battle to win the war? Or setting up a tournament where losing may help competitors ultimately win?
I think it's legitimate to wonder, then, why swimmers aren't disqualified when they don't put forth their best effort in a semifinal to conserve energy for a final? Aren't those swimmers "tanking" the semifinal for a chance to win the big race?
Why, then, the double standard for badminton?
Here's a thought: if the Olympics is really about reaching higher and perfroming better, then set up a tournament so the best teams are rewarded instead of potentially punished for doing well.
On the other hand, if you're going to throw a match, at least try to sell it. Don't stumble around like The Two Stooges and think you can get away with it in front of an at-best unpredictable IOC.
Interestingly, this controversy has done something thousands of years of human history hasn't been able to accomplish: make people care about badminton.
If it were me, I would have a hard time throwing in the towel, better draw or no. This is the Olympics. If you're going to win, win big. If you're going to lose, go down swinging.
So, tell me, what would you do?