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Sustainable practices build ‘triple bottom line’ in business

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BY CELERAH HEWES-RUTLEDGE, Chief operating officer New Mexico Green Chamber of Commerce

 

Renee Frank is perfectly positioned to demonstrate that sustainable practices can improve a business’s bottom line and its “upper line” — its appeal to customers who want to do business with green companies.

Frank is a real estate agent and a certified “ecobroker” — the leader of Steinborn and Associates’ Smart Living Team and a founding member of the Las Cruces Green Chamber of Commerce.

Her job is to help clients choose wisely where and how they’ll live in a new home. Her mission is to help other entrepreneurs realize how quickly they’ll recover the costs of incorporating energy-efficient and sustainable features and practices by generating savings and attracting customers.

All about orientation

“Sustainability in real estate means we have to be aware of trends and technology and connect people to resources” that help them live more efficiently in their homes, Frank said.


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