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It was gratifying to see a positive outcome for KRSN in this week’s decision from the Planning & Zoning Commission. While the fact that the AM radio station got a green light to proceed with construction of an antenna on school property does not guarantee its future, had the commission’s decision gone the other way the media outlet’s fate would have surely been sealed.
While in a broader context KRSN represents a competitor, the Los Alamos Monitor did not want to see the station close. On a higher plane, both entities are on a parallel mission to keep residents of this market informed. Any time the local media is diminished, the light of truth is dimmed; the various perspectives and opinions are narrowed, and citizens have fewer choices from which to gain news and information that matters most at a local level.
Business owners in Los Alamos and White Rock should give that some serious consideration as they ponder advertising and promotions. On occasion Monitor advertising representatives will relate how a local business owner will tell them something to the effect of: “I’ve been here 20 years, and everybody knows I’m here.” But that’s not really the case.
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