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SANTA FE — New Mexico’s “Spring Super Blitz” begins today and continues daily through March 28.
This year’s “Spring Super Blitz” includes increased DWI enforcement and features a new ad campaign, which highlights the difficult decisions about the consequences faced by family members when a loved one has been arrested for DWI.
The New Mexico Department of Transportation and law enforcement agencies throughout the state kick-off the Spring Super Blitz with increased DWI operations and mobile electronic signs along roadways featuring various messages to include “Super Blitz March 12-28 Cops Are Everywhere.”
“Super Blitz periods have served as a very effective DWI deterrent tool in New Mexico, as evidenced by downward-trending DWI crash and fatality statistics,” said Gary Giron, Secretary of the New Mexico Department of Transportation in a news release.
Increased law enforcement is accompanied by a new media campaign that sends a powerful message about the consequences of getting arrested for driving impaired.
A TV and radio spot features family members including the wife, sister, and mother discussing the husband’s DWI arrest, the consequences to a family for driving drunk, and the painful decisions that must be made by families of DWI offenders.
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