Strengthening local economy with a card

There is a new program in town bringing benefits to local nonprofits, businesses and consumers through a consumer card.The Locals Care Card program offers shoppers community or reward points when they shop at designated businesses. Every 1,000 points is converted into a $10 credit at qualifying businesses.Additionally, consumers can select a non-profit organization to receive a percentage of their sales revenue.William Underwood, co-founder of Locals Care, explained when people make a purchase, 50 percent of the gift goes to them, 40 percent goes to the non-profit and 10 percent goes to a default nonprofit, called community fund for children and the arts.Kevin Holsapple, executive director of the Los Alamos Chamber of Commerce and Los Alamos Commerce and Development Corporation, explained there is a trend in retail where loyalty programs have shown good results in helping businesses promote themselves.However, this trend is usually found in bigger stores and franchises. Locals Care, a small company in Santa Fe, was created to bring this trend to small, local businesses, Holsapple said.The company started about a year ago.

If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
Street Address:	(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

New Subscription/30 Day Free Trial Account

If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.

ZIP Code:

Create a limited access account.
Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.

The Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday