- Special Sections
- Public Notices
The primary election has passed. Political advertising won’t disappear until the end of Election Day, Nov. 6.
Political campaigns are a small business with a heavy marketing orientation. The business has two products—the candidate as an individual and the candidate’s ideas. The business must sell the products to customers—the voters—and distinguish itself from the competition. Discussing the competition’s record and beliefs is called “negative campaigning.”
To make the sale, campaigns must create a movement, a process requiring theater and spectacle. This sales process takes money.
Another trait is writing ever-more detailed laws to regulate human behavior. The federal campaign laws are the immediate fault of Sen. John McCain, an Arizona Republican, whose private sector knowledge comes only from marriage, and former Sen. Russ Feingold of Wisconsin, a so-called “progressive.” Finding two people better suited to seeking government solutions would be tough.
Years later, Rick Homans raised the legality question when he ran for mayor of Albuquerque. Homans had the money pay lawyers and got the rules dumped. He also didn’t win, which was good.
If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.
Click the question mark below to see where your account ID appears on your mailing label.
If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.