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While the race is for a good cause, it doesn’t hurt to throw a bone to avid runners, either.
That’s the idea, anyway, behind the marketing aspect of the Run For Her Life, which returns to Los Alamos March 30.
Run For Her Life is a 5K and 10K race hosted by Hadassah. The event is a fundraiser for charities that do work in the field of breast cancer research.
The event returns for its fourth annual running at East Park in Los Alamos.
In its history, it’s turned into a popular race for those who participate.
“It’s always been positive,” said Ted Williams, one of the race’s organizers, as well as a veteran local runner. “The course we designed, we advertise it as being the fastest in the county. Runners like to have good times when they compete.”
Williams, who was in charge of mapping out the run when the event was first starting in 2010, strove to find the flattest course he could, which he said was quite a challenge, as very little open space around the county doesn’t have hills or grades.
But the course he plotted, which hasn’t changed in the history of the run, has been a good one for everyone taking part.
Hadassah is an international Jewish women’s organization which boasts more than 300,000 members worldwide.
Hadassah runs one of the premier medical research facilities in the world, based in Jerusalem. There, the gene which makes women more susceptible to breast cancer was isolated.
Local chapter president Delaney Rieke said the Jewish community has been hit particularly hard by breast cancer and is grateful for the support the Run For Her Life has received over the previous three years.
“Los Alamos has been extremely generous,” Rieke said. “I’m definitely very excited. It hits home because of the propensity for Jewish women to have breast cancer. Everyone knows someone who’s been affected.”
While Rieke said Hadassah can always use volunteers to help out on race day, things are well organized in preparation for the race — she gives much of that credit to past president Carmen Rodriguez.
In 2013, the 5K race was won by Jill Mauldin on the women’s side and Paul Daw on the men’s side. Alicia Pope won the women’s 10K and Ted Romero was the top finisher in the men’s 10K.
In each of the past three runnings, at least 100 people have participated and several thousands of dollars have been donated to breast cancer research.
Part of the reason the turnout has been high for the previous years is because organziers check to see if there are other events going on in northern New Mexico that might conflict with the Run For Her Life.
Williams said they also try to make the race the first major run of the year in Los Alamos.
This year’s race is scheduled to occur about two weeks before the 2013 race.
For those interested in participating, race forms can be found at the Larry R. Walkup Center or several places around Los Alamos County. Electronic forms can also be found on the Atomic City Roadrunners’ website, atomicrunners.com.
Anyone interested in volunteering on the day of the race can contact Rieke at firstname.lastname@example.org.