.....Advertisement.....
.....Advertisement.....

Retail solution cannot succeed

-A A +A
By Richard Hannemann

From the Monitor June 13:  Kevin Holsapple, “... Trinity (Place) is to anchor a share of the shopper traffic in our community that currently flees to other communities.  Increased shopper traffic in the downtown can provide increased opportunity for other businesses.”  

Mr. Holsapple’s comment is certainly good advice for Winrock Shopping Center.  But Los Alamos is not a shopping center competing with other shopping centers within the same market for the same consumers, sales and dollars.  Los Alamos is dependent principally on its resident market — long distance commuters don’t purchase enough to offset the off-Hill shopping by Los Alamos residents and it is highly unlikely that people living outside of the county will come to Los Alamos solely for the purpose of shopping. Increased traffic, then, can only come from local shoppers and so we must be very clear as to the causes of consumer flight.

1) People shop elsewhere just as part of going elsewhere. Living in Los Alamos can make people feel cut off from the rest of the world.

2) Los Alamos has one grocery store. That makes residents a “captured market” and people resent feeling like they are prisoners.


If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!

Renew Current or Past Subscription / Register for Online Subscription

If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.

Click the question mark below to see where your account ID appears on your mailing label.

Newspaper Acct. ID:
info
Street Address:
(exactly as it appears on the label)

If you are a subscriber and you do not know your account ID or don't have a copy of your newspaper available that shows the information on the address label you can click continue below to search for your account.

New Subscription/30 Day Free Trial Account

If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.

ZIP Code:



Create a limited access account.
Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.

The Los Alamos Monitor | lacirculation@lamonitor.com | 505-662-4185
256 DP Road, Los Alamos, NM 87544
Office Hours are 8:00 a.m. to 5:00 p.m., Monday through Friday