- Special Sections
- Public Notices
By now, most Americans have seen a QR code, even if they didn’t initially understand why these two-dimensional matrix bar codes were suddenly appearing on products, advertisements and business cards.
Called QR for “quick response,” the codes were created in 1994 by Japanese automakers to track parts.
Now companies around the world use them to link consumers directly to their websites, where they can shop and find coupons, special offers and product information.
While QR codes are already considered outmoded by the creators of next-generation apps that link the physical and virtual worlds in quicker and more entertaining ways, at least one New Mexico advertising agency believes QR codes haven’t outlived their usefulness and are more reliable than newer so-called “hardlinking” technologies.
Defining the value
Reading QR codes requires a scanner that’s available as a smartphone application. The scanner converts the image to an Internet address, where the digital content is posted.
Without the smartphone, the QR code is unreadable, making it worthless to people whose mobile phones lack Internet connectivity.
If you currently subscribe or have subscribed in the past to the Los Alamos Monitor, then simply find your account number on your mailing label and enter it below.
Click the question mark below to see where your account ID appears on your mailing label.
If you are new to the award winning Los Alamos Monitor and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.