Production boom faces new challenges

SANTA ANA PUEBLO – The head of a private company developing 3-D and immersive media in Los Alamos said new media deserves special attention in New Mexico in the rapidly changing entertainment industry.

Peter Rogina, president and CEO of WorldScape Inc. predicted a five-fold increase in 3-D theaters in the next two years and a 10-fold premium in projected revenue for an average new media production ($279 million) compared to the traditional motion picture production ($20 million).

By new media, he means 3-D, animation and special-effects productions

“The movie industry is dead as we know it,” Rogina said. “Let’s make New Mexico a long-term player in the production of new media.”

Rogina participated in a panel discussion Thursday on digital media that attracted more than 100 people, many of them in the entertainment business. The discussion was presented by the Coronado Ventures Forum, a hi-tech entrepreneurial networking organization.

The panel included Eric Witt, film advisor to Gov. Bill Richardson, who has had the job of keeping the legislature on board the state’s aggressive program for attracting film, video and commercial productions, developing talent and human resources and encouraging investment in post-production and other infrastructure.

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