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Perspective, persistence important aspects of running a business

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Business leaders are a hardy breed, loath to admit trouble and express anything but optimism and confidence. This tough façade is handy when applying for loans, seeking investment capital and competing in the rough and tumble marketplace.
But it’s hard to maintain when customers are drifting away, employees are quitting, cash flow is falling short and a new product is taking too long to reach market. It’s hard to stay externally cool when internal fears wear down nerves and mental stability.
As tempting as it might be to turn inward and work even harder at such times, experts suggest a healthier approach is for the business owner to create some distance between her personal and professional lives.
When a business is failing or struggling, the owner shouldn’t isolate himself or develop the tunnel vision of obsession; that just intensifies panic and despair. People who have been there say hard times are the times to strengthen meaningful connections with family, friends and one’s inner self — to find meaning outside work.


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