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NEW YORK (AP) — Shoppers who skipped the crowds on Black Friday gave online merchants a 16 percent spike in revenue, according to data released Saturday. That's spurring optimism for spending the rest of season.
That increase came partly from shoppers who spent more per online purchase during the traditional opening day of the holiday shopping season, according to Web research company Coremetrics. The average order rose to $190.80. That's a 12 percent increase over $170.19 on the same day last year.
The solid increase adds to a 33 percent online spending spike on Thanksgiving day, and signs of bigger-than-expected crowds in stores.
"The season's off to a great start," said John Squire, Coremetrics vice president of strategy. "It really shows really strong consumer sentiment for buying and for going online."
Lots of shoppers made the night after Thanksgiving an all-nighter. "Even at 1 a.m. Pacific, there was still very strong buying across the U.S.," Squire said.
Shopping on smart phones remained a small, though growing, piece of the pie. Coremetrics said about 5.6 percent of people logged onto a retailer's website using a mobile device. That compares with less than 1 percent on last year's Black Friday, Squire said.
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