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Not so merry-go-round

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Designing roadways for living instead of driving

By John Pawlak

Razor blades are safe.  They are safe to safely use and their safe safety has been proven safe for safe use.  Safety people are safely using safety razor safety blades safely.  
With safe safety razors, we can safely enjoy safe productive safe lives safe safe safe safe.
Wow. Razor blades really must be safe! Welcome to Marketing 501.  
A common technique used in presentations; repetitive repetitive repetitive reinforcement to drive drive drive into your skull the belief that something is true.  Say it enough times and it must be true.  
And so it was with the presentation given by the California-based consulting firm at the county council meeting April 7.  
By my count (and I’m sure I missed quite a few), they used the S-word 21 times.
A few people seemed easily impressed with colorful graphics and five-syllable words with these “highly qualified traffic engineering and planning” consultants.  But many walked away with a different opinion.
A particularly interesting aspect of the presentation was the emphasis on landscaping.  
There were so many pretty trees and shrubs in the presentation that I had to wonder if they were selling traffic management solutions or landscaping designs.  


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