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NEWS ALERT!Yankees owner George Steinbrenner dies at 80

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By The Staff

NEW YORK (AP) — George Steinbrenner, who rebuilt the New York Yankees into a sports empire with a mix of bluster and big bucks that polarized fans all across America, died Tuesday. He had just celebrated his 80th birthday July 4.

Steinbrenner had a heart attack, was taken to St. Joseph's Hospital in Tampa, Fla., and died at about 6:30 a.m, a person close to the owner told The Associated Press. The person spoke on condition of anonymity because the team had not disclosed those details.

His death on the day of the All-Star game was the second in three days to rock the Yankees. Bob Sheppard, the team's revered public address announcer from 1951-07, died Sunday at 99.

For more than 30 years and through seven World Series championships, Steinbrenner lived up to his billing as "the Boss," a nickname he earned and clearly enjoyed as he ruled with an iron fist. While he lived in Tampa he was a staple on the front pages of New York newspapers.

"He was an incredible and charitable man," his family said in a statement. "He was a visionary and a giant in the world of sports. He took a great but struggling franchise and turned it into a champion again."

Steinbrenner's mansion, on a leafy street in an older neighborhood of south Tampa, was quiet Tuesday morning. Private security guards milled around on the empty circular driveway inside the iron gates. A police officer took up a position outside the gates to turn away reporters and keep traffic moving along the narrow street. News vehicles lined the other side of the street.

"The passing of George Steinbrenner marks the end of an era in New York City baseball history," rival Mets owners Fred and Jeff Wilpon and Saul Katz said. "George was a larger than life figure and a force in the industry. The rise and success of his teams on the field and in the business marketplace under his leadership are a testament to his skill, drive, and determination."

Steinbrenner was known for feuds, clashing with Yankees great Yogi Berra and hiring manager Billy Martin five times while repeatedly fighting with him. But as his health declined, Steinbrenner let sons Hal and Hank run more of the family business.

Steinbrenner was in fragile health for years, resulting in fewer public appearances and pronouncements. Yet dressed in his trademark navy blue blazer and white turtleneck, he was the model of success: In addition to the World Series titles, the Yankees won 11 American League pennants and 16 AL East titles after his reign began in 1973.

"Few people have had a bigger impact on New York over the past four decades than George Steinbrenner," Mayor Michael Bloomberg said in a statement. "George had a deep love for New York, and his steely determination to succeed combined with his deep respect and appreciation for talent and hard work made him a quintessential New Yorker."

He appeared at the new Yankee Stadium just four times: for the 2009 opener, the first two games of last year's World Series and this year's homer opener, when captain Derek Jeter and manager Joe Girardi went to his suite and personally delivered his seventh World Series ring.

"He was very emotional," said Hal Steinbrenner, his father's successor as managing general partner.

Till the end, Steinbrenner demanded championships. He barbed Joe Torre during the 2007 AL playoffs, then let the popular manager leave after another loss in the opening round. The team responded last year by winning another title.