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Mother and son team up to open real estate company and multi-media entertainment center

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By Carol A. Clark

Longtime Los Alamos Realtor Tracy Langford is launching two new businesses later this month. The first is The LA Real Estate Group, which she said is going to approach real estate in a whole new way.“We are going to run an old business in a new way,” Langford said during an interview in her new offices at 1247-D Central Avenue Friday. “We’re going to be tied a lot more to the Internet than we are to traditional marketing concepts such as print media. The reason is that the cost of marketing today no longer allows for the bulk of advertising dollars to be spent in local print media.”Langford said the National Association of Realtors, in 2006, performed a study that showed less than 2 percent of buyers found their homes through local newspapers, while more than 67 percent of buyers found their homes on the Internet.“So rather than use the local press to advertise listings – we’re going to use it to provide information to its readers about the local real estate market, real estate investments, industry standards and more,” she said. “I’m going to write articles to educate the community on the current market.