Marketing for the times

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Today’s consumer researches product choices online

Many business owners remain unsure how to market their companies online, even though they know that today’s consumers use the Internet to research products and decide what and where to buy. 

They know a static online brochure won’t generate business, but many perceive social media as a waste of precious time.

The middle way between the set-it-and-forget-it website and the time-sucking demands of social media is an effective and manageable approach to online marketing. 

This approach recognizes that more than 70 percent of shoppers use Google to tell them who provides the desired product in their local area. 

Meanwhile, phone book distribution has been decreasing steadily for at least five years as fewer people use the traditional Yellow Pages to do this research.

The primary aim of Google’s search engine is to deliver “relevant” search results. Google delivers local results to searches based on a visitor’s Internet Protocol (IP) address. Local results often appear higher in search results than results from companies farther away.

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