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News America Marketing, a division of News Corporation, announced that the Sunday issue of its widely distributed SmartSource Magazine coupon insert is dedicated to Wounded Warrior Project’s Believe in Heroes campaign.
Believe in Heroes broadens awareness for the work today’s veterans have done for the country. Some 56 brands have pledged their support for this cause and are offering high value coupons in this special insert, with a total value of more than $50.
The Sunday SmartSource Magazine will feature a special Believe in Heroes insert that will be distributed to over 53 million households in honor of Veterans Day. The insert will feature coupons from dozens of household brands. Consumers will be directed to woundedwarriorproject.org, where the 56 coupons will be available for printing. The site will also provide the opportunity to make a donation to Wounded Warrior Project, a chance for shoppers to donate a portion of the available $50 in savings back to the organization.
Conceived in 2010 by Acosta Sales and Marketing, the Believe in Heroes campaign has grown to bring dozens of major brands and retailers together in support of Wounded Warrior Project and the injured veterans they serve. Last year, the combined efforts of those participating in the Believe in Heroes campaign helped raise more than $3.5 million for WWP. The goal this year is to raise at least $4 million.
“The men and women of the United States military and their families sacrifice so much for the work they do,” said Chris Mixson, president, News America Marketing.